Monday, April 29, 2013

Styling 101: Color Combinations by Emma Klug

I stumbled upon Emma Klug’s blog, The Style Note, while researching for a post I was planning to write about color combinations for the Village Shoes blog. She wrote about the same subject, and since I found it impossible to explain it better, she was kind enough to allow me to share what she knows about color with the VS fans. 

Here’s what she had to say:

Styling 101: Color Combinations


Screen shot 2013-03-23 at 11.14.54 AM

Inspired by the warmer season that are approaching us (slower than I would like but whatever), I feel that now is an appropriate time to talk about one of the most basic principles of fashion design and styling: color. I’ll admit, I’m not a color person and my closet consists of mostly black and gray. However, whether you’re like me or you’re the type of person who has an abundance of color in their wardrobe, understanding color theory and combinations can prove useful for a variety of reasons.

A new color combination can add innovation to a seemingly dull wardrobe and can completely transform a look from winter to spring, spring to summer, and so on. Color theory is relevant to several aspects of style besides clothing as well.  For example, hair color, makeup choices, interior design, and more are all types of style and design that revolve around color choice.

The Basics:
While the color wheel may seem intimidating at first, I can assure you, it really is easy to use and super helpful for piecing together flattering and unlikely color combinations. Like any great skill, you have to know the rules first in order to test them and break them if you so choose to. The color wheel holds a lot of information and quite frankly, more than I’m willing to discuss within the limits of this blog post. However, these basic elements of color theory are more than enough to get you by and help you understand color relationships.

1. Hue, Tint, Tone, & Shade.
Hue is essentially the color in it’s purest form. Tint, tone, and shade are all derivatives of Hue. Tint = hue + white, tone = hue + grey, shade = hue+ black. These four elements are used to create the color your eyes see.

2. Saturation
Saturation, not to be confused with any of the previously mentioned elements, refers to the intensity/vividness of the color. Colors that are highly saturated are bold and rich, while those that are desaturated lack in vibrancy. For example, saturation could be the difference between wearing a hot pink sweater or a baby pink sweater. Both can actually be the same exact color of pink but are just at different levels of saturation.

3. Primary colors
Basically what you learned about colors in elementary school, the primary colors are red, green, and blue. These colors can not be formed by mixing other colors together, but can be combined in 100+ ways to make every color imaginable.

4. Secondary colors
Secondary colors are the colors that are formed after mixing each one of the primary colors together. Yellow + red = orange, red + blue = purple, blue + yellow = green.

5. Tertiary colors
Tertiary colors are the colors that are made from mixing secondary colors together along with primary colors. Some tertiary colors you may be familiar with would be orang-yellow, green-yellow (lime), orange-red (coral), blue-green (teal), etc.

5. Cool colors
Cool colors are all derived from shades of blue, also known as cool hues. The easiest way to remember what cool colors are, is to think of what colors would best illustrate a cool temperature such as greens, violets, light pinks, etc. Cool colors look wonderful on pale skin with pink  undertones and silver jewelry.

6. Warm colors
Warm colors, the opposite of cool colors, are based around hues of reds, oranges, yellows, etc. Warm colors look best on warmer skin tones and gold jewelry.

neutral colors
7. Neutrals
Neutrals are colors that do not pop out or attract a lot of attention to the eye such as black, beige, taupe, olive, and more. They literally go with everything and anything, and can be used  to slowly integrate color into your wardrobe by pairing bolder color combinations with them.

So…now what?
Once you have a general idea of what the color wheel encompasses, you can begin to combine the colors together. There are a million different color combinations out there. From prints and patterns, to color blocking, accessories and everything in between there are so, so many ways to utilize these combinations. Here are some of the basic ones:

Screen shot 2013-03-25 at 12.14.41 AM
(Michael Kors, Roksanda Ilincic, DKNY)

1. Monochromatic
The simplest color scheme to make, but often the hardest to pull off: monochromatic. Monochromatic is a color combination that is comprised of just one color. Wearing an outfit that is entirely blue, pink, green, etc, isn’t something that you seen often but if it’s done right it can look super cool. The best way to pull of monochromatic is to mix different elements of a specific color together such as saturation, tint, or shade and design elements such the texture and structure of the fabric.

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(House of Holland, Victoria Beckham, Jonathan Saunders)

2. Complementary 
These are the colors that are directly across from each other on the color wheel. Because of their high contrast, as the name implies, they complement each other the most out of any color combination. Because of this not only are they the simplest color combinations to create but they’re also the most bold. An easy way to add a complementary color combination to your outfit is to start out with a primary color as the base for the look and then wear its complement in your accessory choices.

Screen shot 2013-03-24 at 10.15.47 PM
(Roskanda Ilincic, Gucci, Nanette Lepore)

3. Analogous 
A combination of any three colors that are directly next to each other on the color wheel are analogous. This color combination is the most harmonious out of all the color combinations. It’s important to note that when creating an analogous color combination that you choose colors that have enough contrast between them, whether that be through shade, tint, tone, etc, so they’re not overwhelming. Although this color combination does encompass three separate colors, only one of them should be the dominate color while the other two can support.

(Prabal Gurung)

4. Split complementary
This color combination is found by taking a base color then pairing it with colors directly next to it’s adjacent color. For example, in the picture above, a green-blue (teal) is  paired with red and red-orange to create a split complementary. This color combination has much of the same lasting impression that complementary color schemes produce but because of it is split, it’s generally more flattering.


5. Triadic 
Colors that form a triadic are groups of three colors that are all equidistant from each other on the color wheel. Because of their placement on the color wheel, when paired together, triadic color combinations tend to be very vibrant. Just like other color combinations, it helps to choose one color as the dominate color and the two others as supporting colors in accent pieces.

And remember have fun,
These are just the beginning of all the possibilities that the color wheel can hold for your style choices. Taking into account your personal style and when and how you decide to take color risks is why it’s worth knowing a thing or two about general color theory. However, when it comes down to it, don’t forget to just have fun with it and seriously take risks, make mistakes, and do whatever the hell you want.

post by Amanda